AI is the new client referral.
People now ask ChatGPT which lawyer to call. If it recommends another firm, they get the enquiry. Find out if your firm makes the shortlist, and what you can do to change it.
10 customer questions. Free scan. No card required.
“Who is a good family lawyer near me?”
“Which law firm helps small businesses with contracts?”
“Where can I find a local employment lawyer?”
The next enquiry starts with an AI answer.
They describe their problem. AI suggests who to call. Make sure your firm is part of that conversation.
Here are three local firms to consider:
Illustrative answer, not a live recommendation.
The next client starts with a question.
People describe their situation, not your firm name. Your practice areas, location and expertise need to be clear enough for AI to connect the dots.
Show your specialisms
Track questions about family law, employment, property or the practice areas you actually offer.
Answer the first question
Create useful explainers and comparison pages that help people understand their options before contacting a firm.
Make your firm understood
Generate structured business information and an llms.txt file for your website, ready to download.
First, find the gaps.
Where you appear
We analyse 10 customer questions relevant to your business and location.
Who gets picked instead
See your visibility score and the competitors that appear in the answers.
What to work on next
Start a trial to track more questions and create content for the gaps.
Content that answers real questions
Less blank page.
More useful answers.
How to choose a family lawyer in your area
Local law firm vs online legal service
What to prepare before your first consultation
Review every draft for your jurisdiction, accuracy and professional advertising rules before publishing. Mention Surge creates marketing content, not legal advice.
One plan. Built for small businesses.
$79 / month
7 days free. A card is required to start. Cancel before your trial ends to avoid being charged.
Start my free trial- 25 tracked prompts, rechecked weekly
- 8 content pieces per paid month
- Articles and comparison pages
- Downloadable schema and llms.txt
- 2 content pieces during your trial
- Website publishing integrations coming later
A few good questions.
Does this replace SEO for my law firm?
No. Mention Surge works alongside your existing website and search strategy, focusing on whether AI assistants find and recommend your firm.
Can I track my specific practice areas?
Yes. Track up to 25 customer questions covering the services and locations that matter to your firm.
Is generated content ready to publish without review?
No. Your firm should check every draft for legal accuracy, local rules and advertising compliance. You can download articles and site files during the trial.